Camille Hackney is currently holds the dual title of Executive Vice President of Brand Partnerships & Commercial Licensing at Atlantic Records and Head of the Global Brand Partnerships Council for Warner Music Group headquartered in New York City. In her position, she is responsible for cultivating strategic partnerships for the company and Atlantic’s diverse roster of top-notch artists with the goal of marrying musical talent with prominent brands to create impactful campaigns and promotions. In her position at Warner Music Group, she leads a global team of brand partnership and commercial licensing executives to source global deals for the hundreds of artists signed to the various Warner Music Group labels and licensees around the globe.
Prior to her position at Atlantic, she was Vice President of Strategic Marketing and New Media at Elektra Entertainment Group. She was responsible for the development of the company’s digital sales strategy, wireless marketing and sales strategy, overseeing the day-to-day functions of the Elektra web site (www.elektra.com), devising online marketing and promotional campaigns as well as forming strategic relationships with major online marketers and 3rd party companies. Ms. Hackney also oversaw the production of enhanced CD projects.
Camille works closely with the Children’s Cancer Association and their MyMusicRX platform that brings music to the bedside of sick children with cancer and other serious illnesses.
Prior to earning a Masters degree in Business Administration from the Harvard Business School, Ms. Hackney was a financial analyst at Merrill Lynch & Co. Ms. Hackney also earned her Bachelor of Arts degree in Economics from Princeton University.