Denise Bennett- Executive Leadership Program Spotlight

What is your occupation and how did you come to work in this field?
I am the Director of Brand Leadership for One Solution, a cross platform integrated marketing division of Radio One, TV One, Reach Media, and Interactive One. I started in media and entertainment immediately after completing my bachelor’s degree in Music Business at Indiana State University. I’ve worked at various divisions at Viacom (VH1 Save The Music, Noggin/The N, Comedy Central, MTV/MTV2), NBCUniversal, the NBA, and now my current role at One Solution. I enhanced my skills while working at Viacom by obtaining an MBA in Marketing and Media from Fordham University Graduate School of Business.

What is the biggest challenge of your work?
The biggest challenge is working to clearly understand our clients’ often evolving priorities and objectives to effectively develop compelling ideas to meet their needs as well as keep our audiences engaged.

What is your proudest achievement?
My proudest achievement is having my younger family members look up to me as an example of how they would like to approach their academics and career goals.

What leaders, thinkers or doers do you admire most?
I admire many strong businesswomen who are constantly making an impact in the universe. One person who comes to mind is Joyce Roche, former CEO of Girls Inc. and a close family friend. Her book, ‘The Empress Has No Clothes’ was so powerful because it let me know that even the seemingly strongest execs struggle through uncertainty and doubt just like the rest of us.

Where do you see yourself in ten years?
I will be very honest and say that I don’t know. I love being in an industry that is constantly changing and thus my passions and skills are also changing. What I hope more than anything is that I’m happy.

How has your participation with the Executive Leadership Program impacted the way you approach your day-to-day role?
The program has aided me in how to adapt my work style to various situations and styles to achieve shared goals.